A Senior UX Designer Jone Lee
based in New York, USA
Designing intuitive, I use animation as a third dimension by which to simplify experiences.


Inquisitive and passionate about emerging technology.
I’m Tom Latham, a Senior UX Designer with over 14 years of hands-on experience in User Experience, Product Analytics, and Strategic Thinking.
Currently, I’m dedicated to creating user experiences that harness AI to enhance data visualization, predictive modeling, and insights for users across various domains at Qlik.
For a more comprehensive understanding of my qualifications and career achievements, please visit my LinkedIn profile .
Selected projects
Boosting Conversions by 40%
Discover how our strategic UX/UI enhancements transformed a struggling e-commerce site into a revenue-generating powerhouse.
Simplifying Complexity
Enhancing Student Success
See how our design improvements on an e-learning platform led to higher engagement, better retention rates, and improved learning outcomes.
Selected projects
FACILITATION
Goals settings
Workshop prep
Teamwork facilitation
Follow-up actions
Output synthesis
UX DESIGN
UX Research
Information Architecture
Wireframing
Prototyping
Usability Testing
UI DESIGN
Visual Design
Layout Design
Visual Interface
Responsive Design
Design System
Enhancing Student Success
See how our design improvements on an e-learning platform led to higher engagement, better retention rates, and improved learning outcomes.
Tools I use
Commendations

Nevine Acotanza
Chief Operating OfficerAndroid App Development
via Upwork - Mar 4, 2015 - Aug 30, 2021 testMaecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris test

Jone Duone Joe
Operating OfficerWeb App Development
Upwork - Mar 4, 2016 - Aug 30, 2021Maecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris

Nevine Dhawan
CEO Of OfficerAndroid App Design
Upwork - Mar 4, 2016 - Aug 30, 2021Maecenas finibus nec sem ut imperdiet. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante. Ut tincidunt est ac dolor aliquam sodales phasellus smauris
Blog post

5 Key Web Design Trends to Watch in 2024
Introduction:
The world of web design is constantly evolving. Staying updated with the latest trends ensures that your website remains relevant, engaging, and competitive. In this blog post, we’ll explore the top five design trends that are shaping websites in 2024.
Body:
- Trend 1: Minimalist Designs with Bold Typography: Explain how minimalism with strong typography creates an elegant and focused user experience.
- Trend 2: Dark Mode Integration: Discuss the growing popularity of dark mode and how it enhances readability and reduces eye strain.
- Trend 3: 3D Elements and Illustrations: Describe how 3D elements and interactive animations are being used to create more dynamic websites.
- Trend 4: Voice User Interfaces (VUI): Explain how voice search is becoming more important and how websites should adapt to this trend.
- Trend 5: AI-Powered Personalization: Highlight how artificial intelligence is being used to provide personalized website experiences for users.
Conclusion:
Staying on top of these trends will not only keep your website modern but also improve user engagement and conversion rates.

Why Your Business Needs a Responsive Website in 2024
Introduction:
In today’s mobile-first world, a responsive website is no longer a luxury; it’s a necessity. Whether your business is small or large, having a website that looks and performs well on all devices is crucial for success. Let’s dive into the top reasons why every business needs a responsive website in 2024.
Body:
- Reason 1: Improved User Experience: Explain how a responsive design ensures that your website looks good on all devices, enhancing user satisfaction.
- Reason 2: Better SEO Performance: Discuss Google’s mobile-first indexing and how a responsive design helps improve your website’s search engine ranking.
- Reason 3: Increased Mobile Traffic: Present statistics on mobile internet usage and why catering to mobile users is essential for business growth.
- Reason 4: Faster Loading Times: Explain how responsive websites are optimized for speed, which improves user retention and reduces bounce rates.
- Reason 5: Cost-Effectiveness: Mention how building and maintaining one responsive website is more cost-effective than creating separate mobile and desktop versions.
Conclusion:
Investing in a responsive website will not only improve your brand’s credibility but also boost user engagement, leading to better conversion rates.

Top 7 Mistakes to Avoid When Designing a Website
Introduction:
Designing a website is a creative and technical task that requires careful planning. However, even experienced designers can fall into some common traps. In this blog post, we’ll highlight seven common mistakes that can hurt your website’s performance and user experience.
Body:
- Mistake 1: Ignoring Mobile Users: Explain the importance of designing a mobile-friendly website and how neglecting this can result in lost traffic.
- Mistake 2: Overcomplicating the Navigation: Discuss how cluttered menus and poor navigation can confuse users and lower engagement.
- Mistake 3: Not Prioritizing Website Speed: Highlight the significance of fast load times and how slow websites can lead to high bounce rates.
- Mistake 4: Lack of Call-to-Actions (CTAs): Explain the importance of placing clear CTAs on key pages to guide users toward conversions.
- Mistake 5: Poor Use of Visual Hierarchy: Talk about the role of visual hierarchy in directing users’ attention to important elements on the page.
- Mistake 6: Failing to Optimize for SEO: Cover the basics of on-page SEO and how ignoring it can hurt search engine visibility.
- Mistake 7: Using Stock Images Excessively: Emphasize the need for custom visuals that resonate with your brand rather than overusing generic stock photos.
Conclusion:
Avoiding these common design mistakes will help you create a more effective, user-friendly, and successful website that achieves its goals.